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COURSE FLOW
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Week
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Subjects
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Preliminary
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1.
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Marketing Concepts and HR
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The relevant chapter will be read in the course book.
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2.
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Brand and Marketing Strategies in Human Resources
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The relevant chapter will be read in the course book.
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3.
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Brand and Marketing Strategies in Human Resources
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The relevant chapter will be read in the course book.
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4.
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Development and change strategies
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The relevant chapter will be read in the course book.
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5.
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Active use of digital and social platforms
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The relevant chapter will be read in the course book.
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6.
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Active use of digital and social platforms
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The relevant chapter will be read in the course book.
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7.
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Midterm
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The relevant chapter will be read in the course book.
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8.
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Marketing Analysis and its application to HR
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The relevant chapter will be read in the course book.
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9.
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Data-Driven HR
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The relevant chapter will be read in the course book.
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10.
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Attracting talents working in different companies,
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The relevant chapter will be read in the course book.
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11.
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To retain the talents within the company,
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The relevant chapter will be read in the course book.
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12.
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To create a sustainable company culture and to ensure the continuity of this culture.
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The relevant chapter will be read in the course book.
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13.
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Review and Conclusion
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The relevant chapter will be read in the course book.
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14.
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Final
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The relevant chapter will be read in the course book.
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Lecture’s Contribution to Program Outlines
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No
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Program Learning Outcomes
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Contribution Level
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1
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2
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3
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4
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5
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1
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Have the knowledge, discipline and responsibility necessary to conduct independent study / project / research, and prepare a comprehensive research and / or project report on the subject.
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x
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2
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Demonstrate that they are able to contribute effectively to team and project work in the human resources department.
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x
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3
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For the human resources department, you can designate and plan the goals and objectives, or design and plan the project for performance improvement.
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x
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4
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A rapidly changing business can critically assess the knowledge gained in the field of human resources in global conditions, determine the sufficiency and learning needs of the information it has, and direct its learning to make up for its deficiencies.
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x
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5
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Could have a critical perspective, update information for personal and professional development, understand the importance of lifelong learning and contribute to the employees of the business that they work with.
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x
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6
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Taking into account the changing global dynamics, they can show that they understands the importance of thinking flexibly and producing creative solutions to be successful in professional life.
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x
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7
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Will be able to understand, follow and interpret the global dynamics of human resources science; At the international institutional level, have sufficient knowledge of English to communicate effectively, in writing and verbally
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x
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8
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Could an express their knowledge, results and opinions of their studies in Turkish and / or English in a clear and clear way by using the knowledge and experience in general human resources science field by using the necessary data in other disciplinary and business units in national and international academic and professional environments.
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x
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9
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Could demonstrate that an industry understands the importance of respecting cultural differences among its employees and can communicate by showing the necessary empathy in social and professional environments created by individuals from different cultures.
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x
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10
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Have innovative ideas in science.
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11
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Will be able to judge the concepts of business ethics and social responsibility, evaluate the applications of these concepts, and show that it is important to act in accordance with these principles to add value to business and collective.
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X
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12
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Demonstrate that quality management for enterprise sustainability understands the importance of business health and safety, corporate social responsibility, professional and cultural respect, and corporate ethics principles.
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X
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13
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Can use contemporary concepts, theories and models related to the field of human resources science, field-specific research methods for solving problems, analyzing and researching how to reach the resources necessary for continuous improvement of field knowledge and historical development of the field.
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x
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14
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Can demonstrate that human resources have basic knowledge at the international level in legal, political, economic, and social issues surrounding the field of science.
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x
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15
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Can demonstrate that they have an analytical mindset and that they can use advanced institutional and applied knowledge that human resources have acquired in the field of science.
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x
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16
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Can evaluate and interpret quantitative and qualitative data with theoretical, factual and research method information, identify problems, analyze data, and produce solutions by evaluating the results.
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x
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17
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Could think critically about the organization / organization, human resources can associate, integrate, create new information, and understand interdisciplinary interaction with information from other fields in the field of science.
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x
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