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Course Code: 
HRM 242
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
The aim of this course is to introduce the basic concepts and principles of public relations, the development of public relations, the tools and methods used in public relations, and the basic theories of public relations. Case studies to be discussed in the course will provide students with a better understanding of public relations functions and campaigns.
Course Content: 

In this course, concepts, theories and principles related to the people will be introduced. In-depth discussions aimed at creating the necessary infrastructure for a successful peer-to-peer application will focus on research, defining objectives, identifying target groups and identifying appropriate messages, choosing the right protocols, and evaluating the results. Ethical decision-making process and career opportunities.

Course Methodology: 
1: Expression , 2: Q&A, 3:Discussion, 4: Analogy, 5: Case Study
Course Evaluation Methods: 
A: Exam, B: Presentation C: Homework, D: Project, E: Lab.

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