Entrepreneurship (KOSGEB)

Course Code:

BBA 412

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

The goal is to provide a solid background with practical application of important concepts applicable to entrepreneurial environment. Entrepreneurial discussions regarding the key business areas of finance, accounting, marketing and management include the creative aspects of entrepreneurship.

Course Content:

This class addresses the unique entrepreneurial experience of conceiving, evaluating, creating, managing, and potentially selling a business. The course relies on classroom discussion, participation, guest speakers, case analysis, the creation of a feasibility plan, and building a business plan to develop a comprehensive strategy for launching and managing a business. Students will need to draw upon their business education and experience, and apply it to the task of launching a new venture.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, B: Homework, C: Performance

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Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
To possess a well grounded understanding of essential entrepreneurial business principals.	1	1,2,3	A,B
To develop an understanding of important business issues as they relate to new ventures.	1, 3	1,2,3,4	A,B
To identify, appreciate, and assess the knowledge, attitudes, and skills of an entrepreneur.	1	1,2,3	A
To study and observe entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences.	1, 2	1,2,3,4	B,C
To have an expanded awareness of the resources available for creating a business plan.	1, 2	1,2,3,4	C
To establish a level of confidence in creating a business plan as a tool to assess, create and communicate a business concept	1, 10	1,2,3,4	A,C

Course Flow

Week	Topics	Study Materials
1	Course Overview & Introduction The Challenge of Entrepreneurship	Book Chapter 1
2	Inside the Entrepreneurial Mind: From Ideas to Reality	Book Chapter 2
3	Designing a Competitive Business Model and Building a Solid Strategic Plan	Book Chapter 3
4	Conducting a Feasibility Analysis and Crafting a Winning Business Plan	Book Chapter 4
5	Forms of Business Ownership The Entrepreneur Interview - Discussion	Book Chapter 5
6	Franchising and the Entrepreneur The Entrepreneur Interview - Discussion	Book Chapter 6
7	Buying an Existing Business	Book Chapter 7
8	Building a Powerful Marketing Plan	Book Chapter 8
9	Midterm
10	E-Commerce and the Entrepreneur	Book Chapter 9
11	Creating a Successful Business Plan	Book Chapter 11
12	Managing Cash Flow	Book Chapter 12
13	Choosing the Right Location and Layout	Book Chapter 14
14	Global Opportunities	Book Chapter 15
15	Building a Team and Management Succession Course Conclusion	Book Chapter 16
16	Final

Recommended Sources

Textbook

Essentials of Entrepreneurship and Small Business Management, 6^th Edition,
Scarborough, Norman M., Pearson Education, 2011.

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	30
Final	1	35
Assignment	2	35
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		35
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		65
Total		100

Course’s Contribution to Program

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).					X
2	Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.					X
3	Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world				X
4	Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.				X
5	Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.		X
6	Students should be able to effectively communicate in writing or orally in global business environment.			X
7	Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.	X
8	Students should be able to use common information and communication technologies employed in business management.				X
9	Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.			X
10	Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.		X
11	Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.	X
12	Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.			X
13	Students should understand the importance of lifelong learning to maintain personal and professional development.			X
14	Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.					X

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15 x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	4	60
Mid-terms	1	5	5
Homework	2	15	30
Final examination	1	3	3
Total Work Load			143
Total Work Load / 25 (h)			5.7
ECTS Credit of the Course			6

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Entrepreneurship (KOSGEB)

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