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Course Code: 
ETT 215
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
Providing the conceptual basis and the fundamentals of marketing and sale practices and techniques in digital environments.
Course Content: 

Including but not limited to marketing anpractices in digital environments, marketing research techniques, social media use and brand management, customer relationship management basics and applied studies. And also includes techniques to increase e-sales.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory

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