Logistic and Marketing Management

Course Code:

ATR 203

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

Objective of the course is to instruct students about logistics and marketing management. Marketing management will help students understand what marketing is and importance of marketing in business and social life. Logistics management will make students understand relationship between marketing and logistics activities.

Course Content:

Initially, students will be given information about marketing and marketing management. Marketing management will be analyzed in terms of both business and social life. In this context students will be provided “the importance of the marketing, nature and scope of the marketing, marketing concepts, marketing environment analysis, buyers behaviour & marketing segmentation, product, packaging and labelling, contents of marketing plans and pricing”.

Then logistics management issues will be given to students. Initially fundamentals of logistics will be given and then logistics will be analyzed in two ways, first “logistics in marketing” and second “marketing logistics”.

Both marketing and logistics issues will be taught in “objective method”. In this method components of the marketing and logistics will be analyzed and then the general opinion will be reached.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, C: Homework

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Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
To comprehend the importance of marketing in terms of competition	1,2,3	A, C
To comprehend the importance of logistics in terms of competition
To understand the what the marketing is	1,2,3	A, C
To understand what logistics is	1,2,3	A, C
To know the nature and scopes of marketing	1,2,3	A, C
To know the nature and scopes of logistics	1,2,3	A, C
To explain Marketing Environment	1,2,3	A, C
To explain buyers behaviour, buying decision process	1,2,3	A, C
To know marketing segmentation, managing the product, packaging & labelling	1,2,3	A, C
To explain the pricing, and contents of marketing plans	1,2,3	A, C
To know what Outsourcing, Off shoring, Logistics Strategies are	1,2,3	A, C
To know the functions of logistics management	1,2,3	A, C
To explain the importance of the inventory management	1,2,3	A, C
To explain the importance of the transportation management	1,2,3	A, C
To comprehend the importance of warehousing in terms of logistics	1,2,3	A, C
To know the Logistics in marketing	1,2,3	A, C
To know the Logistics marketing	1,2,3	A, C

Course Flow

Week	Topics	Study Materials
1	Introduction to Marketing Management	What is marketing
2	Nature & Scope of Marketing	What is content of marketing
3	Fundamental Marketing Concepts	What is marketing concept
4	Marketing Environment	What is marketing environment
5	Buyers Behaviour, Buying Decision Process	Who is buyers
6	Marketing Segmentation, Managing the Product,	What is segmentation
7	Packaging & labelling	What is packaging
8	Pricing, Contents of Marketing Plans	What is pricing
9	What is Logistics	What is logistics
10	Outsourcing, Off shoring, Logistics Strategies	What is outsourcing
11	Functions of logistics management	What is logistics management
12	Transportation management	What is transportation management
13	Warehousing and warehouse management	What is warehousing
14	Inventory management	What is inventory
15	Logistics in marketing	What is logistics in marketing
16	Logistics marketing	What is marketing in logistics

Recommended Sources

Textbook

Masaaki Kotabe, Kristian Helsen (2011), Global Marketing Management, 5^th Edition, John Wiley & Sons, Inc. ISBN:978-0-470-50574-8.

John Mangan, Chandra Lalwani, Tim Buthcher, Roya Javadpour, (2012), Global Logistics & Supply Chain Management, John Wiley & Sons Ltd., ISBN: 978-1-119-99884-6.

Additional Resources

http://www.marketingturkiye.com.tr/

http://www.marketingpower.com/Pages/default.aspx

http://www.entrepreneur.com/marketing/index.html

http://www.networkmarketing.gen.tr/

Material Sharing

Documents	Masaaki Kotabe, Kristian Helsen (2011), Global Marketing Management, 5^th Edition, John Wiley & Sons, Inc. ISBN:978-0-470-50574-8.
Assignments	What is marketing management and what importance of marketing in terms of competition.
Exams	Midterm, quiz, final

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	70
Quizzes	2	10
Assignment	1	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		45
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		55
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	To comprehend the importance of marketing in terms of competition				X
2	To comprehend the importance of logistics in terms of competition			X
3	To understand the what the marketing is		X
4	To understand what logistics is			X
5	To know the nature and scopes of marketing	X
6	To know the nature and scopes of logistics	X
7	To explain Marketing Environment	X
8	To explain buyers behaviour, buying decision process	X
9	To know marketing segmentation, managing the product, packaging & labelling	X
10	To explain the pricing, and contents of marketing plans			X
11	To know what Outsourcing, Off shoring, Logistics Strategies are		X
12	To know the functions of logistics management		X
13	To explain the importance of the inventory management		X
14	To explain the importance of the transportation management	X
15	To comprehend the importance of warehousing in terms of logistics	X
16	To know the Logistics in marketing	X
17	To know the Logistics marketing	X

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	3	3
Quiz	1	3	3
Homework	1	3	3
Final examination	1	10	10
Total Work Load			115
Total Work Load / 25 (h)			5.6
ECTS Credit of the Course			6

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Logistic and Marketing Management

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