Real Estate Marketing and Management

Course Code:

ARE 323

Course Period:

Spring

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

The aim of this course is to enable students to know the concepts related to marketing and sales, to learn the rules of behavior of a social entity, the purchasing process, to know the environment better and to communicate in a healthy way, and to be able to display safer behavior and provide sales efficiency.

Course Content:

In the course examines the causes of human behaviors related to marketing and sales, which is one of the most important factors in businesses, and the ways to determine the factors affecting them and direct them positively.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4:Simulation, 5: Case-study

Course Evaluation Methods:

A: Testing, B: Presentation, C: Homework, D: Project, E:Lab

Vertical Tabs

Ders Tanimlari

Course Learning Outcomes

Course Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Gains the ability to use the communication skills and behavioral knowledge they gain in marketing and sales in their social and professional lives.		1,2,3	A,B
Gain the ability to be aware of their competencies in the field of real estate. Gain time and stress and sales management skills and integrate them into their professional lives		1,2,3	A,B
Gains awareness of the necessity of lifelong learning and the ability to realize it.		1,2,3	A,B
Gain effective communication skills.		1,2,3	A,B
Gains the ability to understand, persuade, and express.		1,3	A,B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1.	Real Estate Marketing and Sales Basics Steps to Success	Lecture Notes
2.	Prospective Waiting for Seller Appointments and Preparation	Lecture Notes
3.	Registration and Archiving of Seller Appointments	Lecture Notes
4.	Imagining the buyer's, investor's behavior and developing a strategy.	Lecture Notes
5.	Sales and Persuasion Management	Lecture Notes
6.	Sales Closing	Lecture Notes
7.	Investment advice on the phone	Lecture Notes
8.	Midterm
9.	Satisfying the demands and expectations of investors	Lecture Notes
10.	Face to face communication techniques with the investor	Lecture Notes
11.	Investor relations and portfolio data generation techniques	Lecture Notes
12.	Investment persuasion strategies, investor interview techniques	Lecture Notes
12.	Sales realization techniques	Lecture Notes
13.	Final Exam

Recommended Sources

RECOMMENDED SOURCES
Textbook	Real Estate Marketing and Sales Essentials: Steps for Success (Hamilton Dan,2005,South Western)
Additional Resources

Material Sharing

MATERIAL SHARING
Documents	Lecture Notes
Assignments	Assignment, quiz, term assignment, presentation
Exams	Mid-term, Final Examination

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term		60
Quiz/Assignment		20
Term Assignment		20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	Although it has the knowledge, discipline and responsibility to do independent work / project / research, it can prepare a comprehensive research and / or project report on the subject.			X
2	It can show that being effective in team and project studies, taking the necessary responsibility.				X
3	Can set goals and targets for Real Estate Development and Management Department and plan for them.		X
4	Thanks to the multi-disciplinary course content in the field of real estate, it can increase the ability to acquire, learning, and developing multidimensional information.	X
5	Having a critical point of view, it can contribute to the business in which it works by updating the information in the field of real estate and improving the importance of lifelong learning.	X
6	Considering the rapidly changing global dynamics, it can show that it understands the importance of flexible thinking and creative solutions to be successful in real estate.		X
7	Understand, follow, and interpret global dynamics in the Real Estate Development and Management Department; demonstrate that he has the knowledge of English to communicate effectively, verbally and in writing at the international institutional level.				X
8.	In national and international academic and professional settings, it can present and share its knowledge and experience in the fields of management, marketing, valuation, and investment, which are subgroups of the Department of Real Estate Development and Management, and share their knowledge with them.				X
9	Using analytical aspects in financial decisions in the Real Estate Development and Management Department, they can use field-specific research methods to solve problems, analyze, and research.			X
10	May have innovative thinking and a visionary perspective in the field of Real Estate Development.			X
11	Master the concepts of business ethics and social responsibility, evaluate the applications of these concepts, and show how important it is to act in accordance with these principles to add value to the business and society.	X
12	Students can evaluate, interpret, define problems, analyze data, and produce solutions by evaluating the results with their theoretical, factual, and research methods knowledge.			X
13	Can think critically about the institution, associate information in the field of human resources science with information from other fields, interpret it by integrating it, create new information, and show that it understands interdisciplinary interaction.		X
14	By mastering the legislation related to the real estate sector, it can have the necessary equipment and vision especially in the creation and execution of contracts.		X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hour)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	4	60
Mid-term	1	10	10
Assignment	2	10	20
Final Examination	1	10	10
Total Work Load			145
Total Work Load / 25 (h)			5,8
ECTS Credit of the Course			6

Search form

Real Estate Marketing and Management

Vertical Tabs

Ders Tanimlari