In-House Marketing in Human Resources Management

Course Code:

HRM 113

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

To enable the students to take themselves one step ahead by taking into account the functions of the Human Resources Departments in the enterprises, the new approaches in the field of marketing and the strategies followed by the enterprises in gaining competitive advantage..

Course Content:

Within the scope of this course; The theoretical developments in the field of Human Resources Management will be discussed with a strategic perspective and the processes related to the determination and analysis of Human Resources Management functions within the framework of marketing principles and the development of appropriate human resources strategies in line with business strategies will be examined.

Course Methodology:

1: Expression , 2: Q&A, 3:Discussion, 4: Analogy, 5: Case Study

Course Evaluation Methods:

A: Exam, B: Presentation C: Homework, D: Project, E: Lab.

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Course Learning Outcomes

Learning Outcomes		Program Outcomes	Educating Methods
1. Students will be able to follow the changing dynamics of business life	1,7,8,13,15	1,3,2	A,B,C
2. Analyze and interpret within the framework of Marketing in the New Digital Age.	2,7,8,10,9,12	1,3,5	A,B,C
3. Will be able to apply marketing analysis interpretations to the field of HR.	2,4,5,11	1,2,4	A,B,C

Course Flow

COURSE FLOW
Week	Subjects	Preliminary
1.	Marketing Concepts and HR	The relevant chapter will be read in the course book.
2.	Brand and Marketing Strategies in Human Resources	The relevant chapter will be read in the course book.
3.	Brand and Marketing Strategies in Human Resources	The relevant chapter will be read in the course book.
4.	Development and change strategies	The relevant chapter will be read in the course book.
5.	Active use of digital and social platforms	The relevant chapter will be read in the course book.
6.	Active use of digital and social platforms	The relevant chapter will be read in the course book.
7.	Midterm	The relevant chapter will be read in the course book.
8.	Marketing Analysis and its application to HR	The relevant chapter will be read in the course book.
9.	Data-Driven HR	The relevant chapter will be read in the course book.
10.	Attracting talents working in different companies,	The relevant chapter will be read in the course book.
11.	To retain the talents within the company,	The relevant chapter will be read in the course book.
12.	To create a sustainable company culture and to ensure the continuity of this culture.	The relevant chapter will be read in the course book.
13.	Review and Conclusion	The relevant chapter will be read in the course book.
14.	Final	The relevant chapter will be read in the course book.

Recommended Sources

RESOURCES
Lecture Book
Other Resources

Material Sharing

Material Sharing
Documents	Lecture notes
Duties	Homework, quiz, presentation, project
Exams	Midterm final

Assessment

EVALUATING SYSTEM
WORKS IN SEMESTER	TIME	CONTRIBUTION PERCENTAGE
Mıdterm		60
Short Exam/Homework		20
Semester Work		20
Total		100
Final to success		45
Semester to success		55
Total		100

Course’s Contribution to Program

Lecture’s Contribution to Program Outlines
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	Have the knowledge, discipline and responsibility necessary to conduct independent study / project / research, and prepare a comprehensive research and / or project report on the subject.			x
2	Demonstrate that they are able to contribute effectively to team and project work in the human resources department.				x
3	For the human resources department, you can designate and plan the goals and objectives, or design and plan the project for performance improvement.		x
4	A rapidly changing business can critically assess the knowledge gained in the field of human resources in global conditions, determine the sufficiency and learning needs of the information it has, and direct its learning to make up for its deficiencies.				x
5	Could have a critical perspective, update information for personal and professional development, understand the importance of lifelong learning and contribute to the employees of the business that they work with.				x
6	Taking into account the changing global dynamics, they can show that they understands the importance of thinking flexibly and producing creative solutions to be successful in professional life.		x
7	Will be able to understand, follow and interpret the global dynamics of human resources science; At the international institutional level, have sufficient knowledge of English to communicate effectively, in writing and verbally		x
8	Could an express their knowledge, results and opinions of their studies in Turkish and / or English in a clear and clear way by using the knowledge and experience in general human resources science field by using the necessary data in other disciplinary and business units in national and international academic and professional environments.		x
9	Could demonstrate that an industry understands the importance of respecting cultural differences among its employees and can communicate by showing the necessary empathy in social and professional environments created by individuals from different cultures.			x
10	Have innovative ideas in science.
11	Will be able to judge the concepts of business ethics and social responsibility, evaluate the applications of these concepts, and show that it is important to act in accordance with these principles to add value to business and collective.	X
12	Demonstrate that quality management for enterprise sustainability understands the importance of business health and safety, corporate social responsibility, professional and cultural respect, and corporate ethics principles.			X
13	Can use contemporary concepts, theories and models related to the field of human resources science, field-specific research methods for solving problems, analyzing and researching how to reach the resources necessary for continuous improvement of field knowledge and historical development of the field.		x
14	Can demonstrate that human resources have basic knowledge at the international level in legal, political, economic, and social issues surrounding the field of science.		x
15	Can demonstrate that they have an analytical mindset and that they can use advanced institutional and applied knowledge that human resources have acquired in the field of science.			x
16	Can evaluate and interpret quantitative and qualitative data with theoretical, factual and research method information, identify problems, analyze data, and produce solutions by evaluating the results.			x
17	Could think critically about the organization / organization, human resources can associate, integrate, create new information, and understand interdisciplinary interaction with information from other fields in the field of science.		x

ECTS

AKTS / WORK LOAD TABLE
Activity	Number	Time (Hour)	Total Work Load (Saat)
Lecture Duration (Including exams week: 15xtotal lecture hour)	14	3	42
Out-of-class Course Study Time (Pre-study, practice)	14	6	84
Midterm	1	3	3
Homework	2	7	14
Final	1	3	3
Total Work Load			146
Total Work Load/ 25 (s)			5,84
Lecture AKTS Credit			6

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In-House Marketing in Human Resources Management

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